Two models in black and grey LOVE campaign looks

First release / Preorder stage

Drop 001

The first pieces we'll carry forward.

Paid preorders open after production and fulfillment details are confirmed.

Release progression

The release is taking shape.

01

Open now

Preorder access

Join the free interest list and be told when paid preorders open.

02

In preparation

Production details

Supplier and production information is confirmed before payment.

03

Opens after readiness gate

Paid preorders

Payment remains closed until the operational details are ready.

04

Timing published before payment

Fulfillment

The expected fulfillment timing will be visible before anyone pays.

Campaign direction

The world of LOVE.

The visual world around Drop 001. The actual preorder pieces are below.

LOVE editorial campaign direction
Coordinated LOVE matching-set campaign direction
LOVE windbreaker campaign direction

Drop 001 lineup

The first pieces

Real first-release pieces from Shopify. Open a piece for its colors, sizes, images, and preorder status.

LOVE campaign direction in coordinated sets
LOVE hand-heart symbol

Why this drop exists

Every conversation ended the same way: Love.

Drop 001 is the first release carrying that idea forward.

Read the story

From access to arrival

What happens next

  1. 01

    Preorder access

    Join the free interest list and be told when paid preorders open.

  2. 02

    Production details

    Supplier and production information is confirmed before payment.

  3. 03

    Paid preorders

    Payment remains closed until the operational details are ready.

  4. 04

    Fulfillment

    The expected fulfillment timing will be visible before anyone pays.

Questions

Before the release

Carry it first.

Join free. We'll tell you when the verified production details are published and paid preorders open.

Get preorder access